Championing Diversity in Beauty: RED PR's "Desegregating the Salon" Campaign for Aveda Arts & Sciences Institutes Earns Acclaim at PRSA's Big Apple Awards
NEW YORK, Nov. 20, 2023
RED PR wins two Big Apple Awards for their "Desegregating the Salon Campaign" on behalf of Aveda Arts & Sciences Institutes
NEW YORK, Nov. 20, 2023 /PRNewswire-PRWeb/ -- RED PR's "Desegregating the Salon Campaign" for Aveda Arts & Sciences Institutes has been recognized with two prestigious Big Apple Awards at the annual Public Relations Society of America (PRSAP) New York's Gala. The campaign received a Public Affairs Award and Ally Award in the category of Diversity Equity & Inclusion.
The campaign effectively shined light on Aveda Arts & Sciences Institutes' unwavering commitment to advancing textured hair education across the United States. Despite textured hair representing 65% of American women, it has long been considered a specialized niche within the hair salon industry. Aveda Arts & Sciences Institutes has embarked on a mission to diminish the disproportionate levels of textured hair education in cosmetology school curricula by seamlessly integrating textured hair knowledge and techniques throughout the coursework.
Furthermore, Edwin Neill, President and CEO of Aveda Arts & Sciences Institutes, spearheaded and successfully championed the initiative to incorporate a textured hair component into Louisiana's cosmetology exam, making Louisiana the first state in the United States to mandate textured hair education as a prerequisite for obtaining a cosmetology license. Edwin Neill's dedication extends to advocating for a more inclusive beauty industry in Washington DC, one state at a time.
"Winning awards for a campaign that is truly a force for positive change in America is the cherry on top of amplifying our client's meaningful work. It's a privilege to collaborate with Aveda Arts on a shared mission of building a more equitable and inclusive beauty community in America," expressed Julia Labaton, Founder and President of RED PR.
The esteemed PRSA-NY Big Apple Awards are recognized as one of the highest honors bestowed in the public relations industry, attracting submissions from across the United States. These awards acknowledge outstanding public relations campaigns that showcase exceptional creativity, planning, and execution.
About RED PR
RED PR is a full-service communications agency specialized in beauty, fashion and lifestyle. The agency is committed to providing its clients with outstanding service and is dedicated to helping them achieve their business goals. RED PR is a founding member of the PR Boutiques International, a premier network of 35 agencies around the globe. Follow at @redprnyc.
About Aveda Arts & Sciences Institutes
Aveda Arts & Sciences Institutes is a leading provider of beauty and wellness education. The company offers a variety of programs, including cosmetology, esthetics, and massage therapy. Aveda Arts & Sciences Institutes is committed to preparing students with the skills and knowledge they need to excel in the beauty industry. Follow at @avedaarts.
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SOURCE RED PR